Refining the classification of shops to increase performance: Restrict classification to control MD Practical MD (Japanese Edition)
Refining the classification of shops to increase performance: Restrict classification to control MD Practical MD (Japanese Edition)

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本書のサブタイトルは「分類を制するものＭＤを制する」です。"分類"は小売店にとってとても重要なもので、分類が適切で社員の信頼を得られるようなものでなければ、商品の仕入れのときや売場を作るときにも個人の勘に頼って進めることになります。科学的な店舗運営に大・中・小分類の決定は必須ですが、分類を決めることは簡単ではありません。きちんとした考え方に基づいて「大・中・小分類」を決めているお店はまだまだ少ないです。本書では、分類とは何か、大・中・小分類をどのように決めていくのか、そして分類の違いがもたらす業績の差についても学んでいただきます。社員全員が納得できる「大・中・小分類」を決めて、マーチャンダイジングを再生しましょう。実践ＭＤシリーズNo.1　【お店の分類を一新して業績を伸ばす】●目次はじめにCHAPTER1　分類の基本　１．分類とは２. 科学的な店舗運営に分類は必須　　　３．３つの商品分類と展開分類　　　　　　　　　　　　　　　　　　　　４．商品分類とＭＤ商品分類５．使用する分類基準・使用しない分類基準　６．大・中・小分類CHAPTER2　分類の決め方１．分類の基準と分類名の関係を理解できれば正しく分類できる２．商品分類の決定には３つの視点がある３．売上シェアの偏りと戦略的な操作で分類基準は1つに限定しない　　４．分類の決定には5つの法則がある　　CHAPTER3　分類の違いがもたらす業績の差１．婦人セーターを売るＡ店とＢ店の分類の違い２．分類の違いがもたらす修正のレベルの違い３．Ａ店とＢ店の対策の違い　４．より緻密なＣ店の対策　　　５．Ａ店、Ｂ店、Ｃ店の違い　CHAPTER4　Q&A集１．そもそもＭＤ（マーチャンダイジング）とは？２．ＭＤとＶＭＤとはどう違うのか？３．現在のデータを利用して売場作りとＭＤに活かしたい。その進め方は？４．上司が感性で決めているブランドの選定をルール化したい５．ブランドのスクラップ＆ビルドの際の留意点とは？６．メンズショップの大分類が「カジュアル」と「トラッド」、正しいか？７．分類が「ビジネス・カジュアル・先端ファッション」。これを解説してほしい８．ＭＤバランスを様々な切り口で決めると何故欠落商品が少なくなるのか？CHAPTER5　用語解説１．グレード　２．テイスト３．オケージョン４．単品・コーディネート５．アイテム・スタイル・デザインCHAPTER6　業績が不振なときの2つの対策１．基本を深く理解する２．知らない基本は謙虚に学ぶ　

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  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 387 pages
  • File Size: 3670 KB
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